Subscription apps that survive, scale, and exit.
A focused iOS subscription studio building profitable single-purpose apps in overlooked niches — designed for capital efficiency and rational exits. (Yes, we read the memo about boring being beautiful.)
Need 2M+ monthly downloads to justify overhead. High burn, slow iteration, mass-market focus only.
Ship fast but can't diversify. One app = one risk. 73% fail within the first year. (The other 27% just haven't updated their LinkedIn yet.)
Neither model optimizes for the profitable mid-market: 30k–200k user niches
The largest revenue opportunities aren't in the next big app.
They're in the small, unglamorous gaps left behind.
(The apps investors don't brag about at dinner parties —
but should.)
No feature creep. Surgical focus on a single user pain point.
Minimal interface, maximum retention. Users know exactly what to do.
Users see results immediately — not after onboarding tutorials.
Charge from day one to validate demand, not after scale.
Each app targets a 30k–200k user niche with validated willingness to
pay.
We don't chase scale. We compound small wins.
(Our apps won't trend on Twitter. Our bank account doesn't
care.)
We're not competing with these giants.
We operate in the gaps they leave behind.
(It's like picking up $20 bills they dropped while running
to pick up $100 bills. We're fine with $20s.)
All conditions must be met before building — no exceptions, no "but this one's special"
If one condition fails → we walk away.
This is a filtering business, not an ideas
business.
(We have a graveyard of "brilliant" ideas that failed the
checklist. It's very peaceful there.)
Capital is recycled. Ego is not protected.
(We've pre-grieved every app. It's very healthy.)
Studios executing focused subscription optimization to drive multi-million outcomes.
Continuous paywall experiments and monetization strategy drove significant recurring revenue.
Read case study →From zero to ARR with paywall testing, pricing strategy, and analytics-driven decisions.
Read case study →Optimizing paywalls, pricing, and conversion strategy tripled MRR in under four months.
Read case study →Rigorous opportunity filtering before building. We validate demand before writing code.
10–12 apps launched → 4–5 winners retained. Diversified risk, compounded returns.
Fail fast, recycle capital, no sunk-cost fallacy. Dead apps don't drain resources. (We're not emotionally available for underperformers.)
One tech stack across all apps. Faster iteration, lower marginal cost per app.
Build shared infrastructure • First app live
Target: ~$500 MRR
2–3 apps live • First winner identified
Target: $2k–5k MRR per winner
10–12 apps launched • 4–5 winners retained
Target: $8k–15k MRR each
Team: ~5 people • Near or fully profitable
Total MRR: $50k–70k
ARR: $600k–840k
Subscription app portfolios are actively acquired by aggregators, SaaS roll-ups, and small PE funds.
This is not unicorn math.
It's repeatable return math.
(Boring? Maybe. Bankable? Definitely.)
SwiftUI & App Architecture
Expert in building polished, performant iOS apps. Experience with subscription systems, StoreKit, and rapid iteration.
Product & Visual Design
Creates intuitive, delightful interfaces that convert. Skilled in user research, prototyping, and design systems.
Growth & User Acquisition
Masters ASO, paid acquisition, and organic growth. Knows how to get apps discovered without burning cash.
Small team, big output. We hire slow and fire fast.
Equal ownership, clear accountability. Four parties, four pillars.
Financial Investment
Competitive Analysis
Scaling Strategy
Technical Leadership
Clear lanes. Shared upside. Aligned incentives.
(Repeat until exit or exhaustion — ideally exit.)
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